It seems like everything we do aims at getting attention & airtime these days. The challenge is that attention spans have decreased dramatically since 2010 due to first the wealth of information provided for consumption and second the unchanged fact that the total time of perception and processing is limited. To influence decision-making (and thus buying behavior) the trade-off is to provide evidence & facts – which might take too long – and/or target the affective side of decision-making – which might be quicker but not always work for the message to be conveyed and/or result in undesired decisions.
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