TRANSFORMATIVE INTEGRATION OF ENTITIES & PARTNERS
Our three-phased transformative integration approach addresses the different levels of integration:
- functional operations and value creation,
- internal people-system relationships, and
- external promotion and engagement with stakeholders.
Functional
Assessment and value creation
- Review trends towards consolidation and their impact on business opportunities.
- Assess the level of market intimacy. Consider regulatory requirements as needed (no legal advice).
- Review competitive landscape and design SWOT for future business model.
- Assess perception of value proposition of existing clients to be included in shaping of joint vision.
- Align USP and define joint value proposition: “core DNA” and value shaping, as it relates to the:
- perception & satisfaction of clients with current services,
- positioning in the existing and future ecosystem,
- openness for innovation etc.
Internal
Core integration process of human resources and cultures
- Operationalizing the joint mission: governance structure and organizational performance system:
- train and retrain staff in webinars & remote workshops, and
- tailor-made trainings for staff via focused forums.
- Shape social networks among people in organizations to create social capital, such as ideas, information, problem solutions, and trust.
- Consider exit and future recruitment of healthcare professionals.
- Deploy a lean, culture, and communication focused organizational structure.
External
Marketing and stakeholder engagement
- Engaging with providers externally: encourage and support champions (word-of-mouth), using our in-depth inquiry method that employs drivers of professional culture and decision-making:
- Analyzing decision-making structures and stakeholders’ culture,
- Compiling their information needs to turn them into champions,
- Assessing organizational politics.
- Design sales approach:
- Considering B2B versus B2C solutions,
- Support web/ channel content (commercialization),
- Balance technology versus human interaction with the client,
- Branding and perceived presence of joint offering (culturally adapted).