In the age of rising commodity & energy prices and increasing labor costs sustainable market access solutions depend on capturing value in ecosystem design, engaging talented human resources, and leveraging cultural competency.

The Company. Our story.

Founded in 2010 by Prof. Dr. Katharina Janus as the “Center for Healthcare Management”, ENJOY STRATEGY is a primary research and consulting company based in Paris, offering domain expertise in global healthcare markets.

With our network of 100 global experts beyond the core team of ten people we focus on strategy design through deep-dive primary investigation, carefully curated knowledge exchange, and implementation of evidence-based insights into practice.

Combining market and organizational behavioral analytics with sophisticated strategic and implementation advice we offer business services for all stakeholders who wish to invest in ventures and/or enter new or expand/realign business in existing global markets.

We accompany the entire range of market access and development from due diligence, market investigation, engaging key opinion leaders, post-merger integration, repositioning, and value shaping, to rethinking business models and designing ecosystems.

Across the entire range of our services, we offer a comprehensive solution that is tailored to your needs. Our approach is people-based and relies on personal interactions with key opinion leaders to get to the real drivers of business opportunities.

We maintain a flexible network structure and evaluation competency in major countries around the world which allows for any level of market analysis – from the bird’s eye level to specific interaction and lead creation with local contacts.

If you would like to know more about our founder, Prof. Dr. Katharina Janus, click here to be redirected to her personal page. Selected activities from our history as the Center for healthcare Management can be found here.

We design healthcare systems and organizations by connecting markets with people. People-centeredculturally aware, and personally engaging… we ENJOY STRATEGY! Get a taste below of the power of convening…

Center for Healthcare Management


We leverage our global network and expertise to support our clients with four major lines of business:

Market access & insights

Not the classical market research, but people-based primary investigation that covers the market landscape, value proposition and competition, insights into buying behavior and perceived product attributes as well as the decision-maker influence and implications for the sales approach.

Due diligence

A profound review of organizational structures and design, focusing on competencies, roles, cultures and understanding of the business purpose, including an assessment of processes, people dynamics and the organization’s collaborative spirit that determines the positioning and solution portfolio.


Our three-phased post-merger-integration approach addresses the different levels of integration: functional operations and value shaping, internal people-system relationships, and external promotion and engagement with stakeholders.

Ecosystem design

Organizational and network design following PMI or to create complementary partnerships globally or in defined local/regional areas (“House of Health”). Careful selection of partners and evaluation of contextual factors to develop strategy and prepare implementation, including negotiation and set-up.


All our services rely on people-based primary researchdeep-dive investigation and evaluation based on our scientifically proven methodology. We put a particular emphasis on our core DNA, fostering and leveraging “cultural competency” during the considerate process of communication to facilitate understanding.

This is key to create a joint level of participatory culture and foster buy-in and integration of different levels of executives and organizations. We not only shape content and strategy, but also moderate workshops, thus, facilitating communication between the parties involved.

Our methodology relies on one-on-one interviews and applies our scientifically validated and reliable analytic approach. Thereby, we connect the small data to the big data to draw the big picture. We love outliers, inconsistencies, impossibilities, and surprises. We value the reality & enjoy designing your strategy.

Healthcare market access for other industries:
Repurpose with Purpose


Healthcare is the largest and fastest-growing industry in the U.S. and globally. The big question for non-healthcare industries: does it pay off to invest and how?

With our profound expertise and deep-dive methodological approach we are specialists in making the healthcare market accessible for non-healthcare industries (such as hospitality, private equity, or real estate) that wish to enter the health & life sciences space because of market pressures or newly arising opportunities that entail a repositioning – “repurpose with purpose”.

We first unveil the strategic opportunity and then design the integrated strategy for accessing the healthcare market. #Healthisholistic and the competitive edge arises from the intelligent combination and integration of health professionals and other health & wellbeing offerings. All pieces have to come together and create dynamic ecosystems where communities thrive with a purpose.

The “total has to be of more value than the sum of its parts” and added value does not necessarily involve additional investment budgets to leverage synergies. We are putting ourselves in the clients’ shoes and designing the integrated strategy from their perspective, connecting people and organizations digitally and physically (omnichannel) to create strategic opportunities that are scalable and sustainable in the long term.

Contact us to learn more how to take advantage from the most thriving market!


It is a unique organization with extensive global relationships. Its research and insights helped the Commonwealth Fund’s International Program create its updated multi-year strategy, and was highly relevant in establishing new, future partnerships. Katharina Janus’ approach to the work was methodical and incisive.

Katharina was essential in coordinating and executing our most recent post-merger-integration. Her deep understanding of markets and methods enabled us to leverage synergies from the beginning while keeping cultural sensitivities into account. We value her profound and rigorous approach that contributed largely to our PMI’s success.

Selected Clients